social reading

What are you reading to better understand social media as a channel for customer insights?  My current list includes:

• Cognitive Surplus, Clay Shirky
• Social Media Metrics, Jim Sterne
• Bowling Alone, Robert D. Putnam
• Social Network Analysis, Knoke & Sang
• Web Analytics 2.0, Avinash Kaushik
• Advertising Age
• posts on Dachis Group’s Collaboratory
• anything associated with Edelman Digital
• Brass Tack Thinking by Amber Naslund & Tamsen McMahon

…to name just a few.  What about you?

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